The Goal: Building your database with a squeeze page. You need readers to give you their email address. Their are of course good ways and bad ways to go about doing this.
Pop up squeeze pages are annoying as hell these are not the route to go. They are always in your way when you trying to read something. That little itty bitty x that you need to click to make the thing go away, is never in the same spot. Not to mention these stupid pop up things are blinking most of the time. Their was a survey done by Jakob Nielsen and he found that 95% of readers found their online experience was negatively affected by pop ups.
I don't know about you but i'm not only getting thos 5% of people who don't mind pop ups to my site. Shoot I don't even be getting that many people to my site now. I don't want to annoy the people i am getting. When my site becomes bigger I want at least 95% of the internet to come to my site and enjoy what i have to offer.
A Decent pop up, not a good or great pop up ad because their is no such thing a good pop up but anyways. a decent pop up ad is a pop up that is not blinking east to read, professional looking and with an easy to to locate x or No Thank You Tab.
A good way to go about implementing a squeeze page is by making a splash page. Splash pages are custom pages that readers are sent to when they first visit your site. A splash page is a little offer before they reach your actual homepage.
If you make yourself a splash page make sure that your design corresponds with your homepage. You don't want your readers thinking that accidentally logged on to the wrong website. Also be sure to add cookies so that way when they visit your site a second time they will be directed directly to your site. Don't make them deal with your splash page every time they log on.
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